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Facebook. Navigating Change and Improving Performance and Measurement

Facebook has recently announced that it’s under-reporting the results of its advertising business on Apple iOS devices by approximately 15%. According to Facebook marketers, the ...

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Monday, October 21

8 Key video marketing trends to try in 2022

Video content has conquered the world. And if you still don't use it for your business - it’s time to jump on the bandwagon and ...

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Monday, October 21

How global media budgets will change in 2022? Research

2020 was marked by a dramatic drop in media investment. Now the ad industry is recovering from this decline with advertising being one of the ...

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Friday, October 21

Resurgent Search: Looking for concerts, sports, and in-store shopping

Google Ads Research and Insights team conducted monthly research analyzing what users are searching on Google. The study is aimed to learn consumers' behavior in ...

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Sunday, September 21

Why do consumers change brands? Research

Many brands around the world have issues with the loss of customers’ personal information. However, data leakage not always causes the loss of loyal consumers. ...

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Sunday, September 21

The difference between Chinese and Western designs in e-commerce

The art director of AliExpress Russia, Alexander Nazarenko, spoke about the main differences between Chinese and Western designs in e-commerce and why Chinese design techniques ...

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Friday, September 21

Marketers’ picture of old generation is getting old

Google recently published the results of its annual survey of senior Americans' online behavior. The outcomes show that marketers should forget about the stereotypes that ...

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Monday, September 21

12 Key PPC Trends To Watch and Use In 2021

It is extremely important for brands and businesses to remain up-to-date with new trends. By understanding these PPC trends, marketers can make the most of ...

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Sunday, September 21

Mobile Gaming Best Practices

The mobile gaming market is growing rapidly. By examining the industry’s trends and adopting them, you can take advantage of this opportunity to increase your ...

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Sunday, August 21

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