8 Key video marketing trends to try in 2022

Monday, October 21

Video content has conquered the world. And if you still don’t use it for your business – it’s time to jump on the bandwagon and start promoting your products with the help of video ads.

This picture showcases the growing role of video content as a marketing tool:

The research conducted by Wyzowl discovered that 86% of businesses indicated they were using video as a marketing tool. But brands aren’t just posting videos for no reason.  The thing is that consumers engage more with video content and find it more appealing. According to Wyzowl’s study, 84% of consumers have made a decision to buy something after watching a video. Also, video is appeared to be the most sharable type of online content.

So, it’s clear that video content is a powerful marketing instrument. Here are 8 trends in video marketing that will help you to get the best results out of your video ad campaigns. Check them out and implement them in your promotion strategies.

Live videos

Lockdown has boosted the popularity of live videos. Bloggers and influencers were streaming a lot showing their daily routine, talking with their audience, etc. Brands can also use this opportunity to connect with their customers. Even as life is getting back to normal, consumer demand for live video content is still growing. But, as Wyzowl’s study reveals, only 28% of video marketers use Facebook Live and other platforms to go live. And this is a huge mistake as consumers tend to engage at a much higher rate when the content is live. For example, on Facebook, people watch live videos for 3x longer than pre-recorded videos, and live content generates 6x more interactions.

So, if you are hesitating if you should go live and show your products, now you know that you should definitely do that.

Smartphone production

You might think that recording and editing videos cost a lot of money: equipment, professionals, and editing apps aren’t cheap. Fortunately, we live in a beautiful era of smartphones and you can use them to film and edit video content for your brand.

You may say that videos filmed on smartphones are of less quality than professional ones. Yes, and that’s why people will like it. The trend for real life has moved to the brand’s content as well – consumers are sick of the perfect picture where perfect people live idyllic lives. They want something true and real. Less photoshop and real-life content resonate with consumers more than salesy ads.

Search-Optimized videos

Yes, videos can help to boost your rankings. According to the Forrester data, videos are 53 times more likely to generate first-page rankings than other traditional SEO techniques.

Here are three key things that you should keep in mind while creating videos for your website:

  1. Videos should be relevant, meaning that they are clear, answer consumers’ questions, and help them find or learn something.
  2. Consistency is the key. Post the content frequently if you want to achieve better results.
  3. Don’t forget to optimize your videos: choose appropriate meta titles, and meta descriptions, use relevant keywords, and design good-looking thumbnails.

These simple actions, together with giving feedback in comments will help you to get the most out of your video content on the website.

Vlogs

Video blog is a perfect channel for brand storytelling. By posting videos about who you are, what you do, and why you are doing it you can connect with our customers and get them engaged.

For filming vlogs, you don’t need pricey equipment or a special crew. These are real-life moments about real people behind the brands.  That’s why they hold such an appeal. If you have a great story behind your brand and want to share it with people – a video blog is one of the best formats to do that.

Social Media Stories

Stories in social media are another way to connect with the audience, tell them about the brand’s day-to-day activities, and show the backstage of the brand’s life.

Social media stories also offer tons of ways to get interactive with your consumers. Use the questions feature on Instagram to do Q&A with your audience. Post polls to get their input on products and ideas. You can also ask your customers to tag you in their own stories so you can share the ways they’re wearing or using your products.

AR/VR Videos

Use new technologies, such as Augmented Reality and Virtual Reality to lift your videos to a new level. Augmented Reality and Virtual Reality videos can be helpful in different fields of business and education. Retail stores can use AR/VR videos to offer virtually “try before you buy,” healthcare providers can use it for self-guided diagnostics, and for educators, it will be easier to keep students engaged with AR- and VR-powered games and activities.

Although it is clear that, AR and VR will never replace the in-person experience, but they’re definitely here to stay as a key tactic for video marketers.

Silent Videos

According to Hootsuite data, 85% of Facebook users watch videos without sound. This happens because usually, consumers scroll their social media when they are in transport, cafes, shops, and other places where they just can’t watch the video with sound on.

What should marketers do to make their videos more comfortable for users? Simply add captions so that users could watch and read the info. Because let’s be honest, we all hate it when the video starts to play loud in an inappropriate moment. On average, users watch captioned ads longer than those without captions. Keep that in mind when creating videos for your next ad campaigns.

User-Generated Content

Consumers trust consumers. In fact, 85%  of people consider user-generated content more trustworthy and find it more authentic and appealing. So, it is always good for the brands to share their user’s content on brands’ social media and websites.  You can get UGS in different ways: offer incentives, work with influencers, create referral programs, and simply ask customers to share. These are the all ways to get satisfied customers on board by sharing stories and videos about their positive experiences with your brand.

It is a win-win situation – the brand receives great content with positive feedback, and customers are happy to be noticed and tagged by the favorite brand.

Here is an example of great UGC from fans of Nice Wine:

Feedback in Stories abd UGC

Try these video marketing trends out if you want to keep your ads up to date, communicate with your audience effectively, and get better sales.

Source: https://marketinginsidergroup.com/content-marketing/4-exciting-video-marketing-trends-2018/

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