Google updated the cryptocurrency ad policy

Sunday, August 21

Google is changing its ad policy and moderates restrictions concerning cryptocurrency advertising. Since August 3, it is allowed to advertise cryptocurrency wallets and exchanges on the search engine. The updates are valid around the world. The changes touched not only Google but also YouTube, Gmail and Blogger.

Back in 2018, Google banned any cryptocurrency advertising. Six months later, the company allowed ads for regulated exchanges on its platform for the United States and Japan.

This year, Google revised its advertising policy and allowed cryptocurrency exchanges and wallets ads. But only those that are registered with the FinCEN (US Financial Crimes Agency) network, or a federal or state bank. At the same time, it is still impossible to place tokens (ICO) and decentralized financial services (Defi).

Last year, 2020, Google made over $ 147 billion on advertising. And this, by the way, is more than 80% of the total profit of Alphabet, the parent Google company. The new advertising policy will help increase Google’s revenue in 2021. In addition, the largest cryptocurrency exchange Coinbase recently launched the ability to pay with cryptocurrency in Apple Pay and Google Pay services.

Google updated the cryptocurrency ad policy - Power Up

The cryptocurrency market, despite the decrease in recent months, remains very profitable. According to the latest data, the capitalization of the global cryptocurrency market exceeds $ 1.5 trillion.

Source: https://itc.ua/news/google-s-3-avgusta-otmenit-zapret-na-reklamu-kriptovalyutnyh-koshelkov-i-birzh/

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