Shutterstock names 4 main colors of 2022

Sunday, November 21

Serenity is the top trend in 2022 – Shutterstock

Shutterstock is a US-based company providing stock photography, video, music, and editing tools. Every year analytics and designers from Shutterstock analyze the data to reveal the most trendy colors for the year ahead.

This year, the company also included additional information received from Shutterstock.AI in their report. This interface can decipher how a specific color performs in digital media. Shutterstock specialists take into account every individual pixel shade and recent CTR performance. These data are based on millions of pictures uploaded from all over the world.

So, we won’t make you wait longer, here are the color trends for 2022!

Calming Coral (#E9967A)

Introducing Calming Coral – the trendy design color in 2022. This peachy pastel shade gets along great with pastels adding some depth to design work. It also works really nicely when paired up with sky blue which helps round out this calming palette while still giving off an airy feel thanks to its peachy tones.

Calming Coral is nice and warm. It transfers feelings of comfort, calmness, and conciliation.

Calming Coral - Color Trnds 2022 - Shutterstock Review | Power Up

Velvet Violet (#800080)

Unlike other shades of purple that are often too vivid and aggressive, velvet violet is deep and magnetic. It drives the eye with its decidedly regal tone, confident in its dignified grace and allure.

Velvet Violet is a sophisticated and elegant color that has been worn by royalty for centuries. It’s perfect with green as its natural complement, but it also goes nicely in an array of other hues – especially those seen on the neon spectrum!

Velvet Violet - Color Trnds 2022 - Shutterstock Review | Power Up

Pacific Pink (#DB7093)

The trendiest color of this year’s report brings to mind an old, withered flower pressed between pages. This feminine hue is the perfect summary for something that is around for a while yet still fresh and nice.

Pacific Pink is the most captivating shade of pink. It looks wonderful when paired with other pinks and peachy tones to evoke that perfect romantic summertime feeling on your design. To accentuate this pink’s natural charm, apply it lightly over light teal for an unforgettable sunset scene overlooking a Pacific beach somewhere far away…

Pacific Pink - Color Trnds 2022 - Shutterstock Review | Power Up

Green reigns

Green is the king of colours in 2022 – say at Shutterstock. Shading from deep forest shades all the way to mint, lime and jade – there’s a green for everyone! This year’s data shows that shades of green dominated in click-through rates and conversions. So, if you want your projects to perform like pros, consider adding some new colors into their palette today so they can stand out against other brands on social media or websites.

Green - Color Trnds 2022 - Shutterstock Review | Power Up

Shutterstock discovered that different countries prefer different colours and shades. Let’s take a look at what colors fo people in Germany, India, Australia, and other regions prefer!

Color Preferences by Country - Color Trnds 2022 - Shutterstock Review | Power Up

Pictures from shutterstock.com

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