What will consumer spending look like this festive season?

Thursday, December 21

Kantar, the world’s leading data, insights, and consulting company, has revealed a study showcasing how consumers are going to spend money during the 2021 holiday season. Let’s see, consumer spendings look like this festive season.

About the Kantar study

The company explored consumer spending intentions across four categories for this holiday season. The categories include food and drinks, presents, travels, and home goods. Then they compared the data to previous seasons.

This research was conducted online among 8,001 people across eight global markets: the US, UK, France, Germany, India, Singapore, China, and Brazil. Respondents were sourced from Kantar Profiles’ Audience Network. All interviews were conducted as self-completion between 19th-28 October 2021.

Food and drink purchases see the big increase

Over the categories explored by Kantar, food and drink is the one that sees the biggest increase this festive season. 25% of citizens around the globe plan to spend more money on food and drinks this year’s holiday season. And around 17% claimed that they will decrease their spending on these goods in 2021.

The global picture looks like that:

  • 43% of people in India and 25% of Americans ding to spend more money on foods and drinks to celebrate the last holidays of 2021.
  • 12% of French and 16% of German respondents plan to spend more on food and drinks this season.
  • 31% of those who have kids are going to spend more money on buying groceries this year compared to 11% of single adults.

What will consumer spending look like this festive season? - Power Up Blog

People will spend less money on travels

The consumers interviewed across eight global markets say that they will spend less money to travel this holiday season. Almost 4 out of 10 people have intentions or plans for less spending around the holidays.

This time of year, many people around the world are feeling pressure from financial constraints to reduce their spending. Therefore, many people save on travel. Kantar reports that 69% of Chinese residents and 55% of Singaporeans are cutting their travel expenses this year. Citizens of Brazil (39%) and France (29%) also reported that they do not intend to travel during the winter holidays.

It is interesting to see that respondents with children would cut travel expenses more than single adults. 43% of families with children are not going to buy tickets for a trip on New Year’s holidays. The same intention is emphasized by 37% of families without children and 27% of single adults.

What will consumer spending look like this festive season? - Power Up

For more insights on consumer spending this holiday season, check out the complete community report conducted by Kantar.

Construction advertising in digital. Step-by-step guide

The POWER-UP portfolio includes 8 cases of real estate business promotion: Residential complex Obolon Residence Obolon Plaza Residential Complex Lipki life Linden Luxury Residence Riviera ...

Подробнее

Tuesday, January 22

What will consumer spending look like this festive season?

Kantar, the world’s leading data, insights, and consulting company, has revealed a study showcasing how consumers are going to spend money during the 2021 holiday ...

Подробнее

Thursday, December 21

Shutterstock names 4 main colors of 2022

Serenity is the top trend in 2022 - Shutterstock Shutterstock is a US-based company providing stock photography, video, music, and editing tools. Every year analytics ...

Подробнее

Sunday, November 21

The Pandemic Year in Mobile Apps. Research

If you're like most people, mobile apps are a part of your everyday life. Whether it's playing mobile games or chatting with your family and ...

Подробнее

Sunday, November 21

Holiday season shopping trends in 2021- Google Research

The New Year's shopping season has already started. However, according to Google data, it started in the summer for many shoppers. Yes, yes, research by ...

Подробнее

Monday, November 21

Discuss a task

Submit application

    Our contacts

    +38(067)352-62-62

    Ukraine, Kyiv, 04071, 5 Spaska Street, 6th floor, office 58