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Marketing

TikTok Becomes Top Social Platform for Increased Marketer Investment in 2022

TikTok has seen rapid growth since it launched. Now even more people worldwide are using this social media app. It’s no surprise that the majority ...

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Thursday, January 22

Hype Cycle for Digital Marketing, 2021 – Review

At the end of 2021, Gartner, a research and consulting company, released their latest report on Hype Cycles. This study provides a graphic representation of ...

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Monday, January 22

The Most Frequently Used Emoji of 2021 – Unicode

We all love to use emojis in everyday communication with messengers and social networks. But have you ever wondered which of them are the most ...

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Thursday, December 21

8 mistakes that can lead to loss of customers and profit on Black Friday

There are many tips online on how to attract more customers during Black Friday. However, just bringing people to your website and getting them interested ...

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Sunday, November 21

5 Tested creative techniques for effective food ads

If you are in the food and restaurant advertising business, then you will be interested to learn about creative techniques that can help make food ...

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Sunday, October 21

Google Research: People decide what to buy in the middle of the purchase journey

Google has conducted research on consumer behavior to find out how people decide what to buy. Also, the company's specialists shared advice on how marketers ...

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Sunday, October 21

Facebook. Navigating Change and Improving Performance and Measurement

Facebook has recently announced that it’s under-reporting the results of its advertising business on Apple iOS devices by approximately 15%. According to Facebook marketers, the ...

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Monday, October 21

8 Key video marketing trends to try in 2022

Video content has conquered the world. And if you still don't use it for your business - it’s time to jump on the bandwagon and ...

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Monday, October 21

How global media budgets will change in 2022? Research

2020 was marked by a dramatic drop in media investment. Now the ad industry is recovering from this decline with advertising being one of the ...

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Friday, October 21

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