Farvater.travel Online service for buying tours

ONE CANNOT DETERMINE THE RESULT OF INVESTING IN A BRAND RIGHT AWAY. AND IT LEADS TO WRONG MARKETING DECISIONS.

BrandLift research measures the growth of brand awareness based on the results of the Youtube ad campaign.

Working with a brand is a long-term game

Switch On

GOAL

SOLUTION

Content generation

For the topics of the videos, we chose pain points user faces when buying a tour in an offline agency: wasting time and nerves on traveling to the agency, manually comparing prices for a tour across all operators, paying bank accounts, unnecessary printouts of contracts, vouchers, etc.

Launching a YouTube ad campaign

Our goal was to receive as many responses from unique users as possible within a limited budget. Ad format: TrueView In-Stream which is embedded in the video content and allows to skip after 5 seconds of viewing.

Setting up Google Brand Lift Measurement

BrandLift research is based on A / B testing method. Here’s how it works: users are divided into two groups "Have seen video ads" and "Have not seen video ads". Multiple choice questions are shown for each group after watching videos on YouTube.

Results generation and analysis

The results we received helped us not only to measure the actual growth of brand awareness but also to understand the tasks for improving brand promotion efficiency.

RESULT

In our case, the ad recall rate showed a growth rate of 27% in 2 weeks. The experimental group that saw the ad once showed an increase in brand name recall by 13.7%. Those who saw the ad 2 and 3 times - by 57%.

Of course, we measured the traffic increase as well. The growth was significant not only for paid (which is obvious) but also for organic site traffic from the search for brand queries. That indicates that users are interested in the brand.

+27%
growing brand awareness
x3
organic traffic growth
I want the same

Related cases

Successful case stories with detailed descriptions of step-by-step actions. We talk about the complex use of marketing tools and the achievement of the goals set.

Dinero - online loans. + 30.7% increase in brand ad recall.

The case shows an example of how YouTube advertising affects not just the recall and interest in the brand, but also the growth of...

Eco-Lavka is a chain of health food stores. Google Merchant Center Sales

The effectiveness of Google Merchant Center in the field of food sales What if I tell you that an online store can get traffic...

Riviera Villas is a cottage town in the Kiev suburbs. Selling real estate on Instagram.

How to sell real estate property using targeting ads in social media? Can one sell a house via social media advertisements? For those who...

New Economy Business School SUPERLUDIWork with CRM data.

Calculate the return on investment in advertising in the way it should be! How to correctly assess the impact of advertising campaigns on your...

HomePark Selling swimming ponds and bio-pools on the Google Display Network

Banner advertising is not just an engagement story. Search for the target audience on Google contextual media network. This is a story about how...

Farvater.travel Online service for buying tours

BrandLift research measures the growth of brand awareness based on the results of the Youtube ad campaign. Working with a brand is a long-term...

Обсудить задачу

Submit application

    Our contacts

    +38(067)352-62-62

    Ukraine, Kyiv, 04071, 5 Spaska Street, 6th floor, office 58