HomePark Selling swimming ponds and bio-pools on the Google Display Network

Banner advertising is not just an engagement story. Search for the target audience on Google contextual media network.

This is a story about how to look for and find the target audience.

Often banner advertising is considered as something about coverage, immeasurable, incomprehensible, and even more - it is said that this is definitely not a sales story. In this case story, we share our experience when the correct work in the Google Display Network generates sales with an average check of ~ 12,000 USD.

Switch On

Goal

Solution

Setting up search ads

We set up search advertising based on a list of key phrases that confirm the intention to make a purchase. Important! We set up and import conversions into Google Ads: performing targeted actions on the site (viewing contacts, maps, call, submitting forms).

Audience observation

We add lists of interests FOR OBSERVATION which, in our view, correspond to the interests of the target audience. We collect statistics on conversions, in the context of each audience of interests.

Target audience interests analysis

We got statistics on actual conversions for each audience. Here are examples of some of the interests: - People interested in hiring a professional to landscape or design outdoor spaces; - People interested in purchasing products and materials for home repair or renovation, such as counters, flooring, and paint.

Banner advertising based on point interests

We set up individual, media, advertising campaigns with targets according to the interests and preferences of users that have shown the best performance in the results of observing an advertising campaign on search engines.

Result

As we are working with a small budget, we couldn’t use high-frequency search phrases in advertising.


Our team decided to work out the semantics for low-frequency and medium-frequency search queries aimed at performing an action (conversion on the site).

 

Scaling an advertising campaign and increasing traffic in a niche would be complicated due to low-frequency queries. Therefore, before enabling advertising, we immediately set up the collection of data on the interests and preferences of the audience.

 

When it came to scale up an advertising campaign to get more conversions, we already had a clear understanding of the core of the target audience.

 

Banner advertising was configured to interact exclusively with the core of the target audience!

 

This approach made it possible to use the budget for paid traffic channels as efficiently as possible!

2 trades
In the first month of cooperation
~12000$
Average transaction check
+400%
Targeted messages / applications
I want the same

Related cases

Successful case stories with detailed descriptions of step-by-step actions. We talk about the complex use of marketing tools and the achievement of the goals set.

Dinero - online loans. + 30.7% increase in brand ad recall.

The case shows an example of how YouTube advertising affects not just the recall and interest in the brand, but also the growth of...

Eco-Lavka is a chain of health food stores. Google Merchant Center Sales

The effectiveness of Google Merchant Center in the field of food sales What if I tell you that an online store can get traffic...

Riviera Villas is a cottage town in the Kiev suburbs. Selling real estate on Instagram.

How to sell real estate property using targeting ads in social media? Can one sell a house via social media advertisements? For those who...

New Economy Business School SUPERLUDIWork with CRM data.

Calculate the return on investment in advertising in the way it should be! How to correctly assess the impact of advertising campaigns on your...

HomePark Selling swimming ponds and bio-pools on the Google Display Network

Banner advertising is not just an engagement story. Search for the target audience on Google contextual media network. This is a story about how...

Обсудить задачу

Submit application

    Our contacts

    +38(067)352-62-62

    Ukraine, Kyiv, 04071, 5 Spaska Street, 6th floor, office 58