Where to start?
Working on targeted advertising requires a systematic approach to research of the target audience and a creative component.
We will help you set up the data collection about site visitors. We analyze user behavior and actions on the website. We transfer all data to advertising offices for further work with audiences.
We identify the core of the target audience based on the performing of targeted actions on the site. We slot data on social demographic, interests, behavior, geography and user preferences.
We test hypotheses with creatives, formats and landing pages for the core of the target audience. We set up personalized ads based on user preferences.